I went down to buy bread this morning.
The shops were closed, so I looked around for the roving 'anda-pao' seller on his bicycle, ringing his bell and driving a large black cycle loaded with fresh buns and his wire basket of eggs.
The chemist shop (closed at that early hour) had a new advertisement. A happy looking couple. He lovingly putting her hand on her shoulder. Both smiling at the camera. You felt warm looking at these two.
The product?
"Unwanted 72"

If there ever was a name that was apt it is this. The marketing geniuses at Mankind Pharmacy (another stroke of brilliance - you would think this is all satire, but it is a multi-crore rupee company) have decided to call their 'emergency contraceptive pill' the fetching name of "Unwanted 72"
The happy couple smiling at the camera does not want a child. They have had sex. Happily, a remedy is just a pill away. Pop one of them and that "Unwanted" one is gone. Story over. Happiness reigns.
Or does it?

"Unwanted 72" has a competitor in the emergency contraceptive market. The market leader - advertised heavily on Meru Cabs and other sites all over the city is the sleekly named "i-pill" from Cipla.
Sounding like the latest addition to the Apple computer family, the 'i-pill' seems to indicate something very neat, very crisp, very savy, very now.
The cover shows a stylised figure - with the pill serving as the head - and hands thrown up. Freedom!
The pill itself has a pleasing pink colour and is decorated with a little butterfly.
Just what the baby needs to fly away.
I am so glad that emergency contraception was not available in early 1941. As the son of a father borne out of wedlock - whose mother put him up for adoption - I know that the world would be a far, far poorer place without Ray Eicher.
Sadly our society has consigned the miracle of life to be flushed out whenever we so desire. Having worked with parents who have tried to self-abort their children, we see the totally rotten side of life. But we also see that they are responding to a larger set of cues that are screamed at them from kith and kin and every other hoarding it seems: "look out for your
self" "be free" "don't let a pregnancy get in the way of your dreams" "enjoy sex without a thought of what it means other than getting your bit of the action" etc. etc.
Unwanted. But precious.